AR L. / Archaeological Records Laboratories
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AR intends to research, apply and promote practices to minimize its ecological impact, thus promoting a reflection on
the production and use of music.
The method applied is simple: AR produces as little as possible, and we all try to acquire consciousness about every step that a product requires. When specific skills or technologies are required we pick up someone who resonates with AR's projects and ask for a collaboration.
This process is what we call AR Lab: the set of shared visions and experiences applied to each art project curated by AR.
AR L.01 – SELF BRANDING ( Archaeological Records visual identity by Christophe Szpajdel )
AR L.02 – ON THE GENOTYPE OF GRAPHIC GESTURE ( Roberto Baldazzini's Epifania di un Genotipo exhibition, Roma 2018 )
AR L.03 – LOGOTYPE WORKSHOP ( Christophe Szpajdel Darkening Ligne Claire workshop, Firenze 2018 )
AR L.04 – PRODUCT PHOTOGRAPHY ( still life photography of the Darkening Ligne Claire box set including transparent vinyls )
AR L.05 – PRODUCT PHOTOGRAPHY ( Cristiana Vignatelli Bruni's sculptures )
self branding
AR L.01 : the Archaeological Records logo
At the end of 2017 we gathered around a project for an experimental music laboratory that would focus on music archeology. The activities and projects would have been many and very different from each other, and we were looking for the most appropriate way to clearly communicate the form of what was basically abstract thought in action. An ambiguous name, and a logo crafted by a renomed logotype designer could have been the solution...
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on the genotype of graphic gesture
AR.L.02 : Epifania di un Genotipo
AR's first action was the curation and executive production of the exhibition - the first dedicated to his abstract production - by Roberto Baldazzini entitled Epifania di un Genotipo (Epiphany of a Genotype ).
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logotype workshop
AR L.03 : Darkening Ligne Claire workshop by Christophe Spzajdel
At the end of 2017 we gathered around a project for an experimental music laboratory that would focus on music archeology. The activities and projects would have been many and very different from each other, and we were looking for the most appropriate way to clearly communicate the form of what was basically abstract thought in action. An ambiguous name, and a logo crafted by a renomed logotype designer could have been the solution...
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pack shot photography • I
AR L.04 : Darkening Ligne Claire - How to photograph an art box containing photographic prints, wooden box, and engraved transparent vinyl records.
Cristiana Vignatelli Bruni is a sound (and ceramic) sculptor. AR got assigned to shoot the still life photos for her shop online. These are some of the porcelain artifact she creates.
Porcelain is tricky to shoot because it is important both making the material's silky taste evident and to manage the reflections in interesting ways. In this case we have chosen to use the frost sheet both as a backlit backdrop and as an additional filter for the two softboxes used ( one for the bottom and one for the main subject ).
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pack shot photography • II
AR L.05 : CVB ecommerce